Case Study: MTailor

MTailor approached us to design a photo campaign to showcase their user friendly software, and their innovative approach to custom clothing. MTailor creates custom clothes by measuring you right on your phone. The app uses your phone's camera to measure you for the best fitting clothes you'll own.

Working with a local team of producers, stylists, and models, we shot at several locations in the East Bay that we felt would highlight the stylish utility of MTailor clothing in everyday situations.

MTailor also wanted to use animation to illustrate their novel approach to determining your measurements. The customer places the phone on the ground and rotates in a circle as the app observes and measures via the phone camera.

Thomas Kuoh